Cookies N Cream

The recently accelerated trend of mobile goods is really starting to take shape in a variety of super interesting ways. Of those, one of the more polished I’ve come across is the Cookies N Cream truck. Cookies N Cream is a NYC based venture that seeds the streets with a collection of apparel and designer toys under the ideology that keeping things fun is the best way to “stay true” to themselves.

I’m still a little oblivious to how this mobile merch concept really works out, but after seeing so many interesting varieties pop up, it’s apparent that this is from from the end of its potential.