I really don’t like soda, and Fanta would probably have to be somewhere at the bottom of a favorites list if I had one, but the recent identity refresh and animation spots sure have grabbed my attention. It seems that the once elite, “trendy” and so very “temporary” concept of ultra pop minimalism is taking flight. Shit, even if it’s not, those very designers and illustrators responsible for pushing it are getting some decent sized accounts and jobs out of this new realization. It seems that you truly do win when great creative is attached, no matter how shitty the product is. Too bad Pentagram can’t seem to turn that concept around. Anyhow, take a gander at what San Fransisco studio Office did for Fanta. Quite inspirational if you ask me…

Entry Filed under: Design, Inspiration