One of the finishing touches to any identity project or space redesign would be a sign. Saying that, I would like to share the new Fifth Element identity and sign for the shop on 24th & Hennepin here in Minneapolis. The sign went up a few weeks back and the space is being slowly being finished as the last few fixtures are being rolled in.

Aside from the identity redesign and space build out, they will be carrying the look/feel over to the online store as well. Which if rumor serves me right, is being hammered away on as we speak. For a quick peek at my proposed version of the site please swing over to the Lifter Baron site and check it out for yourself.