As most of these types of videos do, this one shares a lot of really interesting ideas.. some of which aren’t even being highlighted. I thought it was odd that Ji put Create above Planning on his list, but then I started to think about how that could actually motivate the creative process. To me its like sitting at home and sketching all day ends up being far more productive than planning an illustration or thinking about it over and over again. The bubble project seemed to be a perfect example of an average brand to consumer relationship. People aren’t being tricked as much as a brand might like to imagine, and in this case it’s clear that people have very withdrawn feelings for most products and services. Transparency reigns supreme. Love it.
We should all strive to do work that benefits the people as opposed to the brand. A brand should be seen as a resource to the people.
I haven’t had the opportunity to check out the rest of the 99% videos but will most definitely recommend taking a peek.