LA Metro
December 9th, 2009
This exemplifies the applied intelligence of the 21st advertising mind. In all actuality I like to refer to it as anti-advertising. Once you stop trying to sell things and start trying to address the real issues, things seem to fall into place pretty well. This idea was alluded to in the video when they brought up re-allocating auto industry ad dollars to the transit gentrification agenda… It’s simple and affective. It’s only slightly unfortunate that you need to make something sexy in order to convince people it’s worth a shot.
1 Comment Add your own
1. evan di Leo | December 9th, 2009 at 3:56 pm
awesome. Great find man.
This is a big misconception I find with people outside LA and even many in LA. They think the transit is horrible or non existent. Not the case. like that guy says we have buses that move more people that rail systems in many cities. its just LA is HUGE and its footprint is massive as well.
The good news is plenty of sensible people want to solve these problems and get transit better and more used… It’s just a big job.
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