Sébastien Roux a.k.a. Superdeux, has lived a lot of great places, met a lot of outstanding people and has collected a pretty amazing list of projects for clients such as, Adidas, Comedy Central, MTV, Sony, Hugo Boss, Kid Robot and many, many more… Once I realized he too, lived in San Francisco, I thought it would be a great opportunity to learn a little bit more about him, his work and what’s been keeping him busy. Take a peek at what he had to say:
BWLT: Was there anything in particular that drove you in the direction of being a creative? Any early inspirations or influential people you can point out.
Superdeux: I think that now, I can say that I chose visual design because it was a better/easier way for me to express myself. I’ve always been really impressed by good orators, people that can express their feelings just by talking. Seeing that I wasn’t good at it, I pushed on a another direction. I was influenced by Japanese culture and how they often use a simple character design to send a message instead of a long and boring text.
I remember coming across your site almost ten years ago before social networks or really any sort of mainstream web presence was normal for anyone, even designers. What sort of impact have those changes made on the way you market yourself and use the internet?
Yeah, already more than 10 years ago… when I started using the internet I was just experimenting, I didn’t really realize how much easier it would make our lives. It sounds cheesy to say that today… haha. It was the beginning of an era. I was lucky to be there at that time; amazed by people like 123Klan, Nando Costa, Run777, Phunk Studio…. pioneers!
I don’t know if it changes anything in my work. It make things easier for sure… it’s an evolution, like any computer or software. It’s just a tool and anybody can use it.
You’ve had the opportunity to work some pretty outstanding brands and creative people over the years. Of those, are there any certain ones that stick out as a favorite, so far?
It’s really rewarding to be able to work in collaboration with people that you respect. When I do that I don’t think in a marketing way, I’m just super excited to work with them. Bill Mcmullen and Genevieve Gauckler are probably my favorites, I’ve known their work for a long time and I’m never disappointed. They keep evolving, outside of trends or hype.
Are there any brands, companies or people that you’d like to work with, or dream collabos in the works?
I’m always open to collaborations, it’s usually an interesting and really creative process. I’m more interested by the “project” or “concept” than a name or a brand.
When no money is involved, I want to at least have fun and enjoy doing it, so I’m selective on the projects that I work on.
I read in an XLR8R interview a few years back, that Samurai Jack was your favorite cartoon (mine too) at the time… Have you ever reached out to Genndy Tartakovsky?
Nope, never did… [Genndy Tartakovsky] Such a genius. His drawings are exactly what my eyes are looking for, in terms of cartoon design. Dexter’s Laboratory, Powerpuff Girls…
You seem to have all the necessary tools at your disposal to make your own cartoon… Any plans on doing a Superdeux cartoon or animated short?
Well, I think that it’s a different job… I like short and intense projects. Being involved in cartoons or animations means long term projects… hehe… But who knows, maybe one day. :)
You’ve lived in a lot of different places—Paris, Vancouver, New York and now San Francisco—are there any sort of interesting differences between cultures or experiences that stick out as a benefit to living in any one of them?
What I can say, is that it’s not easy to move from one to another. You loose all your social life, work circle and have to start from scratch over time. I always move for an opportunity and because I like radically changing things in my life. So far San Francisco is the best place to live, but my heart is in France, in Lille! New York was really intense, I was working with Tristan Eaton. He was just starting his company, Thunderdog Studios, after being creative director for Kidrobot… Amazing memories in Brooklyn… Our office was basically a entrepot… Just our desks, paintings and toys. Futura and Kaws were just next door… We were working all day/night long.
Each of those cities are known for having a unique visual appeal or urban aesthetic. Which of the of those places do you find the most visually inspiring and what sort of things are highlights of their appeal—public art, geography, architecture, fashion or otherwise?
Now that I’m here, I would say SF, for sure. This city is 90% art and 10% craziness (or maybe the opposite?).
I still have to try Japan. Maybe I’ll change my mind.
You just had a show at Kokoro Studio here in San Francisco. How did that go? Do you have any other shows coming up?
Kokoro Studio is an amazing space and concept. I met Keiko, the owner, when I was doing a show in NYC, 7 years ago. When I moved to SF, she asked me to do a show at her gallery. That was a good challenge and pure fun to work with her and her husband, Ray. I really enjoy working on projects like that. In my head this show was a way to really put my 2 feet in SF: I’m not visiting, I live here now.
Right now I have a couple of group shows… I just did a piece for Artcrank SF and I’m working on a piece for a group show in NYC, at Hanahou. It’s a paper toy show, called, Sparkle Labs. I’m also working on a toy show called Love Movement at the New People building in Japan Town, SF.
What sort of things might we expect from Superdeux over the next 5 years? Any secret plans or big projects in the works?
On the side, I still do all kinds of projects. I just finished some characters design for Playstation Home. I’m also working on a teeshirt for LTDTEE, a 20″ sculpture with Bigshot toy and a ceramic sculpture with K.olin Tribu
Oh, I know… I don’t have my website up yet (since 1 year…) but check back soon. :)
Make sure to follow Superdeux on Twitter, and check out the Superdeux page on Facebook. As mentioned above, there will plenty of related upcoming events and artwork for you, your friends and your kids. Make sure to keep your eyes peeled and support the things you love.